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Big Recycle aiming to make Big Impression

Celebrity impersonator Alistair McGowan has launched a week-long recycling awareness campaign for local authorities, "The Big Recycle". The campaign, backed by major materials recycling organisations including Alcan, British Glass, Corus, PaperChain, Recoup and compliance scheme Valpak, follows on the backs of the WRAP "Recycle Now" campaign. It aims to get existing recyclers recycling more material more frequently. Mr McGowan said: “Research by the Big Recycle campaign shows that whilst 90% of people know that drinks cans can be recycled, only around 50% say they've actually ever done it.”

Speaking on behalf of the event's organisers, Kathy Bradley, director of PaperChain said: “We still produce more rubbish than ever before and continue to bury most of it in huge landfill sites. This campaign aims to enthuse and encourage people to recycle more things more often. Two-thirds of households in England already have access to a recycling service on their doorstep, so it's never been easier.” The campaign website provides in-depth information on what can be recycled, how it can be recycled and what recycling facilities exist in each region.

Updated on: 18th July 2008

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